Google is rolling out a new feature to the service, called New Release Radio, that offers a personalised mix of newly released songs based on your taste. The feature was first discovered when some users reported seeing the new station, but has now confirmed that the feature is rolling out for all Google Play Music customers. You can find New Release Radio throughout Google Play Music or by typing “New Release Radio” in the search bar.

The New Release Radio station “uses machine learning to select singles and album releases from the past two weeks based on your listening history and musical preferences,” Google says in its . This sounds similar to a feature recently launched for Apple Music, , which suggests a playlist of songs based on your listening habit, but is actually closer to Apple Music’s My New Music playlist.

Back in April, that would make Google Play Music the default music player and streaming service on Samsung mobiles and tablets. As part of that partnership, the Internet search giant was able to get feedback on New Release Radio from Samsung users through an early access programme, and so far the responses have been positive, Google says.

In a bid to challenge rival , Google in May extended its 90-day free trial of Google Play Music to 120 days, or four months, for new subscribers. It also launched back in April, that gives access to millions of songs similar to Spotify and Apple Music, at an introductory offer of Rs. 89 per month post a 30-day free trial.

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