The iconic first-generation Tamagotchi has been re-launched, 20 years after it first came to the UK.
Bandai has made the toy slightly smaller this time around and introduced six bold colour schemes, but the egg-shaped 90s gadget is still instantly recognisable.
The digital pet was released in Japan in 1996, before conquering the rest of the world a year later.
Nostalgic gadgets we would love to see make a comeback Nostalgic gadgets we would love to see make a comeback
It became wildly popular with children, who had to feed, play with and clean up after a virtual creature, which would die if it wasn’t cared for properly.
A Tamagotchi was enclosed in the Blue Peter time capsule that was accidentally unearthed by builders 33 years early.
There’s a very obvious sense of nostalgia lingering over the technology industry at the moment, and Bandai has become the latest firm to cash in on it.
arguably eclipsed the launch of , a handset that’s being widely hailed as the most impressive smartphone ever made.
In comparison, the 3310 costs less than £50 and doesn’t even have a touchscreen.
Though Bandai has released more advanced versions of the Tamagotchi over the past two decades, including one capable of sending text messages, it’s the original formula that really strikes a chord with its ageing fanbase.
The re-launched Tamagotchi is currently only available in Japan, where consumers can snap it up for 2,000 yen (£15) on .
There hasn’t been any talk of a UK release yet, but plenty will be waiting in hope.